Given how fast the insurance landscape is evolving, it pays to stay one step ahead.

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So we’ve created an Insurance Industry Guide to help.

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It highlights five untapped opportunities for insurers, all grounded in decision and behavioral sciences.

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These aren’t theoretical ideas. They’re practical, proven ways to boost performance across underwriting, customer engagement, fraud prevention, and claims management. With rising claims costs and shifting customer expectations, the guide shows how behavioral insights can create real impact.

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Whether you're operating in established markets or emerging ones, this is playbook can help you move to smarter, more human-centric insurance practices.​